2027: Yari’s campaign strategy is working – Group
A good governance group, Democracy Today, has thrown its weight behind the campaign strategy of the Director General of the All Progressives Congress (APC) Presidential Campaign Council, Senator Abdul’aziz Abubakar Yari.
The said that Yari’s maturity and sense of purpose are valuable assets that he has brought to bear on the APC campaigns. It noted that rather than heat up the polity as many in his shoes would do, Yari has remained focused with his eyes on the ball.
In a statement by its Director of Public Engagement, Zander Imaseun, the group noted that Yari has maintained his balance since he was appointed. He has not been seen anywhere throwing his weight about.
It said an administrator par excellence, Yari is revving up the engine of the campaigns without constituting himself into a behemoth. By so doing, he was ensuring that the campaign structure remained coherent.
The statement said that there was no shooting from pillar to post. There is no confusion arising from multiple and confusing layers of authority. He is ensuring that everybody plays in the field where he is assigned to.
The group also said that Yari’s decent disposition is the reason why the APC Presidential Campaign Council is not at war with opposition political parties. Yari is ensuring that the campaign stays focused. This calls for maturity, dedication, steadfastness and a clear sense of purpose all of which it said Yari has in abundance.
The statement reads in part:
“We have noted with satisfaction Senator Abdul’aziz Yari ‘s disposition as the Director General of the All Progressives Congress Presidential Campaign Council. Yari is mature and he has a clear sense of purpose. These are qualities that have made it possible for him to stay focused with his eyes clearly on the ball. As the leader of the APC campaigns, Yari has a mission. That mission is to deliver the party at the polls. He has to ensure that the ruling party does not flounder. Nobody achieves this purpose by being noisy or reckless. Rather, anyone carrying such a huge assignment must bend over backwards to know where the roof is leaking. Yari is discharging this responsibility creditably.
“We believe that if Yari’s approach is sustained, Nigerians will witness a campaign where the ruling party will neither be unnecessarily boastful nor unduly jittery. When the ruling party stays on a decent lane, the opposition parties will likely borrow a leaf from it.
“What we can see from Yari’s approach so far is that President Bola Tinubu made a good choice in him. As Director General, Yari will make Tinubu’s re-election campaign stable. Nigeria does not need to have its polity unnecessarily heat up by rabble rousers. We see Yari as a round peg in a round hole. For those working under Yari, there is a lesson to be learned. Follow the man’s winning ways. Do not be loud or bellicose. Such tendencies do not win elections. What works in any campaign is competence, sagacity, sincerity of purpose and, above all, the recognition of the fact that the people are the ultimate target of any campaign. A campaign team must identify with what the people want and ensure that they are integrated into its campaign.
“A campaign message should not be abstract. It must be people-centred.“In fact, there is no doubting the fact that Yari will tailor the APC campaign to suit what the people want. As governor, he delivered huge dividends of democracy to the people of Zamfara State. The welfare of the people mattered so much to him. He was never found wanting in this regard.
“As a serving senator, Yari is also working well with his constituents. His scholarship programme for indigent indigenes of the state is inimitable. No Nigerian politician is known to have done what Yari is doing. We commend Yari’s disposition and enjoin other campaigners, irrespective of their political parties, to emulate his good example”.
